August 4, 2015

Hillary Clinton’s Lagging Poll Numbers Are The Reason Behind Her Recent $2 Million Ad Buy

It would seem that Hillary Clinton’s suspicious $2 million ad buy in New Hampshire and Iowa was a preemptive strike by her campaign to combat recent poor polling, especially among Clinton’s base of white women.

According to NBC’s Chuck Todd, “when it comes to Clinton, I think now if you want to understand why that campaign is on the air and why they are on the air with TV with ads that feature Dorothy Rodham. Spend 20 minutes in the cross-tabs of the NBC/WSJ poll and you see all of these new drops for Hillary Clinton. All are coming from women voting groups.”

From the Wall Street Journal today:

In the first three months of the year, suburban women by a margin of 18 points had a positive view of Mrs. Clinton. In July, those numbers took a dramatic turn for the worse. By a five-point margin, suburban women had a negative view of Mrs. Clinton.

Among white women with at least a college degree, 51% had a positive view of Mrs. Clinton and 38% a negative as of June. In July, Those Numbers Had Turned To 43% Positive And 47% Negative.

And Bloomberg’s Jennifer Epstein added: “the fact that they have to go back to these biographical points, points to some of the polling which has shown that SHE really is struggling on likability and trust factor issues. And there was even a poll from I think NBC that came out this morning saying that Her numbers even with white women, which is sort of a really core group for her, are struggling and she’s underwater with them.”