January 13, 2015

House Dems Try To Change Their Strategy…For The Third Time

Today, Nancy Pelosi and Steve Israel announced a new task force to focus on their message strategy following House Democrats’ devastating defeat last November. Not included in their announcement was the fact that this is now the third time Democrats have discussed the importance of a new message.

After the 2010 election, Democrats blamed a poor messaging strategy and said they would try a new communications plan based on offense. And then after the 2012 election, Democrats again talked about a “meaningful shift” from their previous message. House Democrats can continue to make minor strategy changes, or they can finally realize that their positions are out of step with the American public.