February 22, 2015

Selling “Hillary 5.0” Is Like Selling A Big Mac Or Chipotle Burrito Bowl

chipolte

The Washington Post reports that Hillary Clinton’s shadow campaign is now recruiting consumer marketing specialists to try and rebrand her image… for the fifth time:

Is Hillary Rodham Clinton a McDonald’s Big Mac or a Chipotle burrito bowl? A can of Bud or a bottle of Blue Moon? JCPenney or J. Crew?

As she readies her second presidential campaign, Clinton has recruited consumer marketing specialists onto her team of trusted political advisers. Their job is to help imagine Hillary 5.0 – the rebranding of a first lady turned senator turned failed presidential candidate turned secretary of state turned likely 2016 Democratic presidential nominee. …

“It’s exactly the same as selling an iPhone or a soft drink or a cereal,” said Peter Sealey, a longtime corporate marketing strategist. “She needs to use everything a brand has: a dominant color, a logo, a symbol. ... The symbol of a Mercedes is a three-pointed star. The symbol of Coca-Cola is the contour bottle. The symbol of McDonald’s is the golden arches. What is Clinton’s symbol?”

Even this morning’s panel on MSNBC mocked Clinton’s multiple rebranding efforts. Check out the video below:

https://www.youtube.com/watch?v=x31TdKSk5-w&feature=youtu.be